About Us

Fuel your passion with top-quality sporting goods: 28goods.com 

At 28Goods, we believe that sports and the ocean are not luxuries—they are a way of life.
Born in Hong Kong, a city embraced by mountains and sea, our story began with a passion for cycling, rowing, and sailing. That passion has become the heartbeat of our brand.

We are not just selling gear.
We are offering a lifestyle: freedom, adventure, wellness, and joy.
When you sail across the water, ride through the streets, or share outdoor moments with family and friends, 28Goods is your trusted companion.

Our vision is simple:
To make the joy of sports and boating accessible to people around the world.
Whether you are in Hong Kong, Europe, or the US, we want to be your gateway to the outdoors and the ocean.

28Goods — Your Hub for Sports and Boating Lifestyle.