About Us

The Science of Perfection, The Art of Living: The Story of 28goods

Why "28"?
In the realm of mathematics, there exists a rare and ancient category known as "Perfect Numbers." 28 is one of them. It is a number whose components—its divisors—add up perfectly to itself (1 + 2 + 4 + 7 + 14 = 28). To the ancient Greeks, this symbolized harmony, balance, and the structural integrity of the universe.

At 28goods, this isn’t just a mathematical curiosity; it is our blueprint. We believe that a life well-lived requires a perfect balance between physical vitality, mental clarity, and the joy of discovery.

Our Origin: Beyond the Equipment

28goods was born from a simple observation: in the relentless pulse of modern life, the connection between humans and nature is often severed. We saw people losing their spark, forgetting that the body is the greatest instrument they will ever own.

We founded 28goods not just to sell sporting gear and marine watercraft, but to bridge that gap. Our name represents our promise: Perfect Goods for a Perfect Life. ### The Heart of Our Mission: Health as a Right, Not a Luxury

Our core philosophy is rooted in the belief that health is the foundation of every dream. However, we know that the barrier to a healthy lifestyle is often the accessibility of quality equipment.

This is why we do things differently. We are committed to sourcing professional-grade sports and marine products and offering them at prices that invite everyone to participate. Our goal is to lower the barrier to entry so that the thrill of the ocean and the rush of a workout are accessible to all. When movement becomes a joy rather than a chore, life transforms.

Our Commitment to You

From our base in Tsuen Wan, Hong Kong, we meticulously curate every product to ensure it meets the "28 Standard"—a balance of durability, performance, and value. Whether you are navigating the open waters or hitting a personal best on land, 28goods is there to ensure your equipment is as reliable as your ambition.

We don’t just provide products; we provide the tools for a healthier, more vibrant version of you.

28goods — Perfect Quality, Empowering Life.